The recent introductions of artificial intelligence, better animation, and lifelike avatars are helping fashion companies, faced with increasing demands, to more quickly translate 3D visions into 2D materials. While pin-bearing seamstresses and mannequins are still used for couture, the maker of clothing bought off the rack is more likely a piece of software.
LECTRA MODARIS SOFTWARE
In our opinion, Lectra is one step ahead with their 3D solution and will support us to achieve our goals, once we integrate 3D into our development process,” concludes Ulrike Froitzheim.When you think of computer-aided manufacturing, sexy lingerie is probably not the first thing that comes to mind.īut since the 1990s, fashion companies, including those that make delicates, have been employing the kinds of computer-aided design and computer-aided manufacturing, or CAD/CAM, software previously reserved for architects, designers, and engineers. So we decided to start a 3D project,” adds Ulrike Froitzheim. “We have to reduce our development time and make better decisions, and earlier. Improved product visualization before physical prototypes are available will also help Odlo make earlier, more accurate estimations. Odlo hopes to cut development costs and lead-time by reducing the number of prototypes they produce. Pattern complexity and special fabrics make sportswear prototypes very expensive. “Better communication and better understanding will help us make better decisions.” “Not everyone can interpret 2D sketches in order to understand the final product 3D gives us a way to visualize the product,” says Ulrike Froitzheim. Styles are visible onscreen and modifications can be done immediately and shared visually, contributing to better communication between different teams, including design, product development, product marketing, management and sales. Lectra Modaris 3D’s ability to respond to unique fabric and fit challenges made it a natural choice for Odlo. “The pattern for a pair of bike shorts, for example, is designed specifically to support the athlete in a seated position.” “The unique fit requirements of a sports garment need to be respected, as well as demands for sun protection, breathability, elasticity, and resistance to water and wind,” explains Ulrike Froitzheim. Working with technical materials and sport-specific fit presents unique challenges that Odlo also has to consider. Odlo’s challenge is to maintain their reputation for comfort, quality and performance while delivering more fashionable collections at a faster pace. “We want to be perceived not only as a sports underwear brand, but also as a supplier of fashionable sports outerwear,” declares Ulrike Froitzheim, Head of Quality Management and 3D Project Manager. Odlo’s goal is to increase their market share in the sports outerwear market by developing versatile sportswear to the same standard as their underwear, but that can be worn as fashion items. They produce two collections per year in each category and are present in 20 markets. In addition to their technical sports underwear collection, Odlo produce specialized clothing for running, cycling, cross-country and outdoor wear for adults and children.
PARIS - J– Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials-fabrics, leather, technical textiles and composite materials-is pleased to announce that Odlo is implementing Lectra Modaris® growth in the sportswear market.Įstablished in 1946 in Norway, and a Swiss company since 1986, Odlo is the European leader in sports underwear and is known for their technological innovation in this field.
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